Allink realizes packaging relaunch for Sponser

Sponser has been the Swiss market leader in the field of sports nutrition for almost 40 years. Top athletes and amateur athletes alike rely on it to achieve top performance: The scientifically designed products are unbeaten in terms of functionality and tolerability and impress sports enthusiasts with their top quality. However, the market is changing and sports nutrition has long since entered the lifestyle sector: Where functionality used to be enough, today the effect at the point of sale is more important than ever.

With this development in mind, Allink designed and implemented a comprehensive product relaunch for the entire Sponser range. The iconic Sponser S takes center stage as a strong trademark and connects all 250 products. The newly designed color categorization guarantees intuitive and quick orientation within the product segments of strength, endurance, regeneration and lifestyle. The brand claim «tested, trusted, proven» and the Swiss cross bring the brand promise to the fore as a seal of quality.

Sponser's technical excellence can be experienced both haptically and visually thanks to the elegant packaging finish. Sponser is also leading the way at the POS: bulky plastic cans are increasingly giving way to space-saving pouches with optimum facing. The evolutionary redesign of Allink further sets Sponser apart from the competition. It strengthens brand recognition and creates maximum shelf impact that appeals to both Olympic champions and fitness influencers.

«Allink has managed to translate Sponser's sporty DNA into modern packaging. The clear, strong concept is convincing and can be implemented across the entire range,» says Remo Jutzeler van Wijlen, Head of Research and Development at Sponser.

Responsible at Allink: Christoph Schlatter (Creative Director, Partner), Roger Lang (Design Director), Martina Kellenberger (Senior Brand Designer), Frederic Proyer (Desktop Publisher), Beni Vögele (Graphic Designer), Selma Caglayan (Senior Brand Consultant), Cloe Keller (Trainee Brand Consultant). Responsible at Sponser: Remo Jutzeler (Project Manager), Dominik Krattiger (Art Director), Mike Honegger (Sales Manager).