Studio Thom Pfister designs branding for Raffael Waldner

Studio Thom Pfister developed a new branding and website for the renowned photographer Raffael Waldner that consistently reflects his photographic approach. Waldner's photography is precisely composed, controlled and characterized by a clear visual order - this attitude forms the basis of the entire appearance.

The visual concept works with reduction, rhythm and clear typography. Design and image enter into a direct dialog, without decorative layers or visual distractions. The website guides you through Waldner's work in a structured way and gives it presence and weight.

In addition to the design, Studio Thom Pfister was also responsible for the complete web development. The result is a high-performance, clearly structured platform that supports both curatorial presentation and editorial content.

Raffael Waldner is co-owner of the Zurich agency 13 Photo, today the largest photography agency in Switzerland with over 50 members. The new image positions Raffael Waldner as a photographer with a clear stance and a precise eye - objective, focused and timeless.

The website can be reached at raffaelwaldner.com.

Responsible for Raffael Waldner: Raffael Waldner (photographer, co-owner of the Zurich agency 13 Photo). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director), Roland Zenger (Art Director), Daniel Hackiewicz (Web Development, Senior Designer), Sharon Moor (Graphic Designer, Animations), Ursula Rytz (Senior Consultant). Web development: Studio Thom Pfister.