World Cup, advertising, shortness of breath

Promotional gifts What the participation of the Swiss national team alone in the World Cup group stage means for SME self-promotion is currently being experienced by editorial offices. While consumers are annoyed by all the same old World Cup campaigns, journalists are delighted with all the zero to low-percentage World Cup gadgets they have been inundated with: here a Polyconsult Harass, there a beery emergency set from the Altstätter printing company RVA. The crowning glory came from the unofficial World Cup sponsor Agentur Werbeanstalt: a can of medical oxygen for respiratory distress "triggered by traumatic football events".