Ruf Lanz' steep pass for the VBZ
Public Transportation: In Zurich, soccer fans never miss a connection—not even on trams and buses.
Public transport In Zurich, football fans never miss a connection, even on the streetcars and buses. Thanks to the public transport company's special customer service: passengers are informed of the match results via loudspeaker during the World Cup. Reason enough for Ruf Lanz to come up with a suitable display for VBZ. The idea: by simply adding a colon, the line numbers were turned into match results. The ad was published in the commuter newspaper 20 Minuten to suit the target group.
