A cut that hurts
Health: Multiple Sclerosis Disrupts Nerve Pathways: AY&R Raises Awareness About a Serious Disease.
Health Multiple sclerosis interrupts nerve pathways: AY&R raises awareness about a serious disease.the campaign with photographs by
The story of a naked MS sufferer has taken an unusual route into the public eye.
found. Not one advertising agency received the order from the
MS Society, but the photographer. Peter Hebeisen, known
for his sensitive images of refugees, for example, should be recognized as a
artistic director of a long-term project with portraits of
realize MS patients. Because it broadens education a little
he consulted with Daniel Comte. The CD from
AY&R has "as a kind of ambassador" together with AD Marietta Albinus
and lyricist Martin Stulz took up the engagement. In personal
Discussions with MS sufferers and a workshop with the
MS Society analyzed how the MS Society's
education about this disease. The disease with1000 facesAim
of the long-term awareness-raising campaign for the Swiss
Multiple Sclerosis Society is now, understanding for those affected
to wake people up. After all, MS is a disease whose effects range from a
still not understood by the general public because MS does not have a
has a clear face. This is why multiple sclerosis is also known as "the
Disease with a thousand faces".
Multiple sclerosis is a
Chronic disease of the central nervous system. The symptoms are
countless and range from chronic fatigue over
Perceptual disturbances and pain up to complete paralysis. The
The causes of the disease are unknown. MS is still considered incurable today,
even if the media are constantly reporting new speculation about possible
Drugs are circulating.
The Swiss Multiple
Sclerosis Society stands up for patients and their families.
a. In addition to tangible help, it also provides urgently needed
Public relations. Although around 10000 people in Switzerland suffer from MS
suffer, knowledge about the disease in the population is -
and therefore also among potential donors - is incomplete. Many know
individual symptoms, but only a few have their common cause: the
Interruption of the nerve pathways caused by inflammation.
Here
is where the AY&R campaign comes in: The interruptions and their
The brutal consequences are made clear by the gaps between two poster sites.
relentlessly visualized. The text was kept as small as possible
held: "Multiple sclerosis interrupts the nerve pathways." In the
various subjects, possible consequences are then concretized - such as
loss of vision, coordination disorders or impotence up to and including
Paralysis.
Hebeisen photos are also auctioned off for fundraising purposes.
The basic knowledge imparted in this way will be used in future campaigns.
and deepen the understanding of MS. Aim of the
planned long-term cooperation between Peter Hebeisen, AY&R
and the Swiss MS Society is a broad
Raising awareness of the needs of those affected and the associated generation of donations.
The
Campaign starts in mid-June and, in addition to the main medium of posters
advertisements, floor stickers, mailings and an exhibition on the subject of
followed by an auction of Peter Hebeisen's campaign photos.
Andreas Panzeri
The story of a naked MS sufferer has taken an unusual route into the public eye.
found. Not one advertising agency received the order from the
MS Society, but the photographer. Peter Hebeisen, known
for his sensitive images of refugees, for example, should be recognized as a
artistic director of a long-term project with portraits of
realize MS patients. Because it broadens education a little
he consulted with Daniel Comte. The CD from
AY&R has "as a kind of ambassador" together with AD Marietta Albinus
and lyricist Martin Stulz took up the engagement. In personal
Discussions with MS sufferers and a workshop with the
MS Society analyzed how the MS Society's
education about this disease. The disease with1000 facesAim
of the long-term awareness-raising campaign for the Swiss
Multiple Sclerosis Society is now, understanding for those affected
to wake people up. After all, MS is a disease whose effects range from a
still not understood by the general public because MS does not have a
has a clear face. This is why multiple sclerosis is also known as "the
Disease with a thousand faces".
Multiple sclerosis is a
Chronic disease of the central nervous system. The symptoms are
countless and range from chronic fatigue over
Perceptual disturbances and pain up to complete paralysis. The
The causes of the disease are unknown. MS is still considered incurable today,
even if the media are constantly reporting new speculation about possible
Drugs are circulating.
The Swiss Multiple
Sclerosis Society stands up for patients and their families.
a. In addition to tangible help, it also provides urgently needed
Public relations. Although around 10000 people in Switzerland suffer from MS
suffer, knowledge about the disease in the population is -
and therefore also among potential donors - is incomplete. Many know
individual symptoms, but only a few have their common cause: the
Interruption of the nerve pathways caused by inflammation.
Here
is where the AY&R campaign comes in: The interruptions and their
The brutal consequences are made clear by the gaps between two poster sites.
relentlessly visualized. The text was kept as small as possible
held: "Multiple sclerosis interrupts the nerve pathways." In the
various subjects, possible consequences are then concretized - such as
loss of vision, coordination disorders or impotence up to and including
Paralysis.
Hebeisen photos are also auctioned off for fundraising purposes.
The basic knowledge imparted in this way will be used in future campaigns.
and deepen the understanding of MS. Aim of the
planned long-term cooperation between Peter Hebeisen, AY&R
and the Swiss MS Society is a broad
Raising awareness of the needs of those affected and the associated generation of donations.
The
Campaign starts in mid-June and, in addition to the main medium of posters
advertisements, floor stickers, mailings and an exhibition on the subject of
followed by an auction of Peter Hebeisen's campaign photos.
Andreas Panzeri
