The hype is over
Guest commentary MMXI's past was anything but ideal, says Jörg Dietz.
Guest commentary MMXI's past has been anything but ideal, and pleasing everyone is not an easy task.
admittedly difficult. This was demonstrated by the discussion about the
Internet research in Switzerland with the information event NIS
on June 8, 2006.as a provider of Internet research under MMXI
Switzerland and NetRatings Switzerland were the presentations, arguments and
Concerns very interesting. It seems that the word "one currency" in
In connection with the thesis "then the advertising market will grow as in the
neighboring countries" to make major investments.
We are
now aware of the fact that the hype times, changes in partners
MMXI's past, which has been characterized by less than optimal communication channels
was anything but optimal. From our side, we tried to
to make it clear that this has been optimized. The feedback from our
current customers from traditional companies and media companies
reflects this and is hopefully also recognized by those responsible.
known to the NIS.
In 2005, we had already informed the decision-makers at NIS
signaled that we are ready for intensive cooperation, for example
by accepting the SZM counting pixel of Wemf, are ready and have
an integrated model is offered. This would be the combination of a
panels with a full survey such as NetAudit. This means that
models are offered in line with the market, including a panel under two
million Swiss francs.
In other markets, too
Nielsen//NetRatings (MMXI for Switzerland) with the research models
on new paths. In the UK, Spain and Italy, we are
is currently introducing a panel that enables the use of @home, @work, etc., for example.
in the UK with around 50,000 people. This model from
The basic survey, panel and online recruited panel also cover the
needs of small websites very well and will be available in 2007 in
other markets.
My view is of course everything
other than neutral, because in Switzerland we have further opportunities with Internet research.
want to make sales. No matter what the result looks like, we are
us when a long-term, viable model comes into being.
It would certainly be helpful if the past and individual interests could be
to have a viable model in the long term that can be used to
not fail in 2008 or 2009 due to financial feasibility.
Personally, I would not focus purely on the future growth of the
advertising market, since the "currency" is only one variable for a
growth in spending in Switzerland. If the advertising market in the
Switzerland will grow very strongly in the future, we look forward to working with the
revenues from our advertising tracking product AdRelevance and our
pixel-based measurement SiteCensus with.
Jörg Dietz is Marketing Director of MMXI Switzerland.
admittedly difficult. This was demonstrated by the discussion about the
Internet research in Switzerland with the information event NIS
on June 8, 2006.as a provider of Internet research under MMXI
Switzerland and NetRatings Switzerland were the presentations, arguments and
Concerns very interesting. It seems that the word "one currency" in
In connection with the thesis "then the advertising market will grow as in the
neighboring countries" to make major investments.
We are
now aware of the fact that the hype times, changes in partners
MMXI's past, which has been characterized by less than optimal communication channels
was anything but optimal. From our side, we tried to
to make it clear that this has been optimized. The feedback from our
current customers from traditional companies and media companies
reflects this and is hopefully also recognized by those responsible.
known to the NIS.
In 2005, we had already informed the decision-makers at NIS
signaled that we are ready for intensive cooperation, for example
by accepting the SZM counting pixel of Wemf, are ready and have
an integrated model is offered. This would be the combination of a
panels with a full survey such as NetAudit. This means that
models are offered in line with the market, including a panel under two
million Swiss francs.
In other markets, too
Nielsen//NetRatings (MMXI for Switzerland) with the research models
on new paths. In the UK, Spain and Italy, we are
is currently introducing a panel that enables the use of @home, @work, etc., for example.
in the UK with around 50,000 people. This model from
The basic survey, panel and online recruited panel also cover the
needs of small websites very well and will be available in 2007 in
other markets.
My view is of course everything
other than neutral, because in Switzerland we have further opportunities with Internet research.
want to make sales. No matter what the result looks like, we are
us when a long-term, viable model comes into being.
It would certainly be helpful if the past and individual interests could be
to have a viable model in the long term that can be used to
not fail in 2008 or 2009 due to financial feasibility.
Personally, I would not focus purely on the future growth of the
advertising market, since the "currency" is only one variable for a
growth in spending in Switzerland. If the advertising market in the
Switzerland will grow very strongly in the future, we look forward to working with the
revenues from our advertising tracking product AdRelevance and our
pixel-based measurement SiteCensus with.
Jörg Dietz is Marketing Director of MMXI Switzerland.
