Wemf now also measures Internet TV

Online The Wemf statistics Net-Audit can be
now measure radio and TV usage from the Internet. And between
The functionality of Net-Audit, the access control system for the
The basic module of the new Internet research Net-Metrix, is simple: Whoever uses the
wants to collect access to its website, obtains the so-called
called SZM tag, a kind of electronic stamp with which he can
site and subsite to be measured individually. As soon as a
marked site is called up from a PC, the set
day sends a signal to the Wemf server, which it interprets as a page impression.
(page view) counts.

So far, however, Net-Audit has had one disadvantage: the study always shows
only the total of all accesses, without distinguishing whether the
PCs from which access is made, in Switzerland or abroad
stand. For the future online reach survey as part of
Net-Metrix, however, such differentiation is essential. It was
has also already been requested by various Net Audit customers.

Wemf is now meeting these expectations: the
Net-Audit system now uses the IP address that each PC leaves behind as a trace,
with a central IP address register and thus synchronize the locations
of the providers used by country. The assignment to
country level is thus possible with an accuracy of around 97 percent,
says Mirco Marrone, responsible for Net-Audit at Wemf.

Wemf will introduce the country code from mid-July, initially in the
internal evaluation tool HeatMap, Marrone continues. In the third
In the third quarter, domestic and international access would then also be included in the monthly
Net Audit publications. Marrone is also announcing a second new feature: Net-Audit can now also
streaming, i.e. watching television and listening to the radio via the Internet,
measure - regardless of whether it is simultaneous (livestreaming) or time-delayed
by means of a download.

To do this, the corresponding link or download button on the site must be marked with
a script, an electronic short screenplay.
If a download takes place, Net-Audit registers the time of the download, the
However, separate playback cannot be measured. With the
Online streaming usage, on the other hand, stream duration, repetitions
or an interruption.

A third change is also coming to Net-Audit: from 2007, the
Wemf no longer uses the Unique Client value because it is no longer used in the industry.
was mistakenly treated as a personal reach. The value
Unique Client indicates from how many PCs a website can be accessed.
is accessed, but it says nothing about how many people
use the website. Within the framework of Net-Audit, the value is
continues to be collected, but is only used in the internal evaluation tool.
so that each site operator can use the unique clients only for
can evaluate its own website. Furthermore about all sites
However, the values page impressions are reported and published.
and visits.   

Markus Knöpfli