Grey puts Nokia N91 at the center of life
The launch campaign for the Nokia N91 music phone is based on the motto "Music is my life" and places the device at the center of the lives of the target group.
The launch campaign for the Nokia N91 music phone is based on the motto "Music is my life" and places the device at the center of the life of the target group. The implementation takes up the multimedia character of the cell phone, but always places the music at the center. After all, up to 3000 songs can be stored on the device's 4GB hard disk. The campaign is running in Switzerland and Austria. In addition to advertisements, TV and cinema spots, various below-the-line measures are also being used.
