Post with promotion for dog food
Through July 7, owners of large dogs in 500 larger towns in German-speaking Switzerland will receive a three-kilo bag of Pedigree dog food for free, delivered directly to their doorstep by the mail carrier.
Until July 7, owners of larger dogs in 500 larger towns in German-speaking Switzerland will receive a free three-kilo bag of Pedigree dog food from the postman directly to their front door. The letter carrier rings the doorbell of those customers who they know have larger dogs. If the dog owner agrees, the address is forwarded to the dog food company. If not, the postman is obliged to respect data protection. The postmen have received a leaflet explaining how they can make the dog food bags attractive to dog owners at the door. They receive a bonus for each bag of food distributed.
As Swiss Post spokesman Dario Ballanti explained to Werbewoche, the dog food advertising campaign is being run in three phases. First, a pilot test was carried out in the Langenthal area in the spring to gauge interest. The pilot test was a great success. The campaign was then extended to 500 larger locations in German-speaking Switzerland. Nevertheless, it is not correct to speak of a new service from Swiss Post. "This is a one-off campaign and not a new service," said Ballanti. If another customer is interested in such a campaign, the setting will be examined in detail and a decision will be made on a case-by-case basis. A pilot test will also be carried out beforehand to evaluate interest. Ballanti also emphasizes that the main task of the postmen and women is to deliver letters and that Swiss Post has no interest in corrupting its good delivery times.
However, the postal union sees the campaign as an abuse of the trust that customers place in their postmen and women. As a result, it is criticizing the advertising campaign, even though it has no objections to new services in general, Giorgio Pardini, Vice President of the Swiss Post Communication Union, told the SDA news agency.Kathrin Fischer
As Swiss Post spokesman Dario Ballanti explained to Werbewoche, the dog food advertising campaign is being run in three phases. First, a pilot test was carried out in the Langenthal area in the spring to gauge interest. The pilot test was a great success. The campaign was then extended to 500 larger locations in German-speaking Switzerland. Nevertheless, it is not correct to speak of a new service from Swiss Post. "This is a one-off campaign and not a new service," said Ballanti. If another customer is interested in such a campaign, the setting will be examined in detail and a decision will be made on a case-by-case basis. A pilot test will also be carried out beforehand to evaluate interest. Ballanti also emphasizes that the main task of the postmen and women is to deliver letters and that Swiss Post has no interest in corrupting its good delivery times.
However, the postal union sees the campaign as an abuse of the trust that customers place in their postmen and women. As a result, it is criticizing the advertising campaign, even though it has no objections to new services in general, Giorgio Pardini, Vice President of the Swiss Post Communication Union, told the SDA news agency.Kathrin Fischer
