Petar Dakovic takes over further development of Klexx
Since the beginning of the year, Petar Dakovic has been responsible for Klexx’s further development in his role as Managing Director. The agency, which specializes in communications for children and families and is affiliated with HUG Verlag, draws on more than 75 years of experience in the children’s and family sector.
Petar Dakovic has been responsible for the further development of Klexx as Managing Director since the beginning of the year. The service was launched around five years ago and builds on HUG Verlag's more than 75 years of experience in the children's and family environment.
Klexx specializes in brand communication for children and families. In this sensitive area in particular, trust, responsibility and values determine whether brands are accepted and become reliable companions in everyday life.
"Children are among the most honest target groups, parents among the most attentive," says Dakovic. "Communication has a particular responsibility in this environment. Trust is not built through loudness, but through credibility."
Dakovic was previously Managing Director at Saatchi & Saatchi, CEO and Partner of Detail AG and Co-Founder and Managing Partner of Zelebrand International.
In the coming months, the focus will be on the further development of the offering, a new image and new projects in line with the sharpened positioning.
