Germany: Good times for PR agencies

Almost 60 percent of German PR agencies expect higher turnover than planned in 2006. This is the result of the latest PR trend monitor conducted by the DPA subsidiary Newsaktuell.de together with the PR agency Faktenkontor. According to the study, one in four agencies anticipates an increase in revenue of more than ten percent. Press agencies are comparatively more cautious. Only just under 21 percent expect PR budgets to increase. The Monitor is published once a quarter to highlight trends and developments in the communications industry. To this end, press officers and PR professionals are asked what budgets they are calculating with, what current concepts look like and what strategies they are planning for the future. A total of 2426 people took part in this year's second PR Trend Monitor.