Fedma launches DM Council

The Federation of European Direct and Interactive Marketing (Fedma) has launched a new council as part of the Cannes Lions Festival. This is intended to offer direct marketing agencies the opportunity to exchange ideas. Marketing agencies and clients had encouraged Fedma to form a specialized group. The first project is a survey of the market and legal environment, which should show DM agencies what is important at European level when briefing clients. The council will also deal with targeting and new media. Steve Grout from Rapp Collins Europe will take the lead.