Cannes Media: Jung von Matt/Limmat honored with Gold Lions
Following the impressive achievement of securing six shortlist spots, the creative team at Jung von Matt won a Golden Lion and took second place in the Media Agency of the Year competition. *Werbewoche* extends its congratulations!
1466 works competed against each other at this year's advertising festival, 30 of which came from Switzerland. After the great success of the six shortlisted entries, the luck was even better: the creative minds on the Limmat convinced the jury with their idea of demonstrating the size of a Mini Cooper in a very vivid way. The effect they achieved with the mini-models, which were installed at the entrances and exits to Zurich's main railway station, convinced the jury and scored so many points that Jung von Matt/Limmat was awarded the honor of second place in the Media Agency of the Year competition. A great success, as this is the first time that a Swiss agency has been ranked in the Agency of the Year competition in Cannes.
The Media Grand Prix was won by Universal McCann Sidney with the campaign for Axe (Lynx), which is also listed as a contender for a Titanium Lion on Leo Burnett's Cannes Prediction reel. Universal McCann Sidney was also voted Media Agency of the Year. In second place alongside Jung von Matt/Limmat were Ogilvy & Mather Santiago and Dentsu Tokyo.
The Media Grand Prix was won by Universal McCann Sidney with the campaign for Axe (Lynx), which is also listed as a contender for a Titanium Lion on Leo Burnett's Cannes Prediction reel. Universal McCann Sidney was also voted Media Agency of the Year. In second place alongside Jung von Matt/Limmat were Ogilvy & Mather Santiago and Dentsu Tokyo.
