MISCELLANEOUS
Auto The Clio RS is arriving at dealerships these days. To showcase it properly, the Publicis team has come up with a multimedia—and at times provocative—campaign.
Car The new powerhouse from Renault, the
Clio RS, is arriving at dealerships these days. Around the sophisticated,
younger target group for the sleek racing car, the
Publicis team led by CD Philipp Skrabal created a multimedia and partially
provocative campaign, which is always marked with the abbreviation RS -
RenaultSport - plays. He ignited the "awesome" turbo pump each time
media-specific: from the poster to the give-away beach towel for
"natuRSchönheiten" through to the online game from the Orange8 agency.
