Feldschlösschen has opened the lid hunt
Feldschlösschen has launched a promotional campaign to coincide with the World Cup: the 2010 Feldschlösschen Cap Hunt. The campaign is accompanied by TV commercials, posters, and promotions in large shopping centers.
There are now chances to win among the Deckeli on bottles in the brewery's special football packaging. The winning code is sent by SMS or on the website Feldschloesschen.ch entered. A series of four TV commercials, which can also be seen on the website, is also intended to establish Feldschlösschen as the beer of choice for Swiss football fans. Feldschlösschen worked with Spilmann/Felser/Leo Burnett to produce the TV commercials and with Valencia Kommunikation for the promotion and packaging.
