Cannes: Seven agencies join the fight against AIDS
At the Cannes Festival, seven advertising and marketing agencies announced an international campaign to raise public awareness of AIDS and HIV.
Between drinking cüpli and awarding prizes, serious topics are also discussed at the Cannes Festival. Seven of the world's leading advertising and marketing agencies have announced an international campaign to raise public awareness of AIDS and HIV. Cake, Grey, JWT, Lowe Worldwide, Ogilvy, Wieden & Kennedy and Young & Rubicam will each produce a commercial and present it on World AIDS Day next December 1. Each agency will focus on one of the factors that contribute to the spread of the disease, such as unprotected sex, gender inequality or the stigmatization of those affected. The agencies waive a fee for their contributions and make them available to the media around the world without license fees. The aim is to gain the widest possible audience for the message. The entire campaign is part of the Global Media AIDS Initiative (GMAI), which was launched by UN Secretary-General Kofi Annan in 2004. Its aim is to mobilize the media in the fight against the disease. Since the campaign began, 139 media companies from 69 countries have taken part. President of the initiative is MTV Networks Vice President Bill Roedy. He has promised that his network will offer the spots to all 50 associated MTV stations. This means that 1.3 billion viewers can be reached.
