Label Communication wins Mobility Car Sharing

The Geneva agency Label Communication has won Mobility's agency competition against four agencies from German-speaking Switzerland. The agency from French-speaking Switzerland created an original campaign for advertisements, posters and online advertising media. The concept stages false doubles of personalities who have each revolutionized the world in their own way or at least had a strong influence. The well-known statements of the doppelgangers convey the main advantages of the CarSharing system, such as low prices, choice, simplicity and flexibility. Mobility has set itself the following goals for this campaign: to increase awareness, strengthen branding, transfer knowledge of the CarSharing service and trigger an action. Mobility wants to position itself as a modern CarSharing provider in urban society.