Maybaum Film produces image film for Wohlwend Transport
With «We care for what we carry,» Maybaum Film translates the corporate culture of Liechtenstein-based Wohlwend Transport into a striking visual concept. At its heart is the nod of the head—a universal gesture symbolizing reliability—accompanied by a specially composed track.
A traditional family business from Liechtenstein relies on clear communication: Wohlwend Transport shows what logistics excellence feels like in a new image film. Maybaum Film from Baden developed a concept that doesn't explain, but proves.
Wohlwend is characterized by short paths, direct decisions and clear responsibility. Inquiries are answered on the same day. This corporate culture should also be reflected in the film - friendly and approachable, but professional.
The head nod as a cinematic bracket
Together with the Wohlwend family, Maybaum Film developed the central motif: the nod of the head as a universal, human gesture for "Can we. We do it. We've got it under control." This recurring cinematic bracket creates a rhythm of glances, hand movements, trust and tempo.
"What convinced us immediately: Maybaum Film understands our way of working - uncomplicated, direct and as a team. The nod exactly matches our spirit: there is no challenge in our industry for which we don't have the right solution," says Laura Santschi-Wohlwend, responsible for HR, Compliance and Quality at Wohlwend.
Employees as protagonists
During the shoot on site, it quickly became clear: Wohlwend is cohesive. Employees didn't just want to take part, they wanted to help. Various employees even volunteered to come along on Saturday - on their day off. This commitment characterizes the film: not staged, not cast, but real.
"It's really nice to experience a company standing so united behind a project. The shoot feels like the whole crew is part of the Wohlwend family - and it's precisely this energy that we want to make visible in our film," says Alex Büche, producer at Maybaum Film.
Specially composed soundtrack
Maybaum Film composed the music itself to ensure that the central motif not only carries visually, but also emotionally. Tim Zumstein, Maybaum Film's in-house sound engineer, developed a track that reflects Wohlwend's working rhythm - constant, controlled and modern. This makes "We care for what we carry" not just an image film, but a concise brand statement.
Responsible at Wohlwend Transport: Laura Santschi-Wohlwend (HR, Compliance & Quality), Emanuel Wohlwend (Business Development Manager). Responsible at Maybaum Film: Michel Alraun (production manager), Remo Wyss (idea & concept), Alex Büche (producer), Aline Pulver (camera), Nikolas Reigel (director & editor), Silvan Michel (color), Tim Zumstein (music & sound mastering). Light & Grip: Tim Sommer.
