Billboard advertising ban for alcohol and tobacco goes before the people in Baselland

On Thursday, the Basel-Landschaft cantonal council approved the new cantonal alcohol and tobacco law at its second reading. In its first reading on June 8, the cantonal council had decided that poster advertising for alcohol and tobacco should be largely banned (Werbewoche reported). The law provides for a ban on poster advertising for tobacco and alcohol on public property and in public buildings. Private property is also affected if it is visible to the public. This does not apply to advertising for beer and wine. The law also includes a ban on the sale of tobacco products to under-18s, which also applies to cigarette vending machines. In the second reading, the bill fell short of the four-fifths majority required to exclude the mandatory legislative referendum. The final say therefore lies with the voters.
The "Alliance Against Advertising Bans", which fought against the law during the parliamentary decision-making phase, announced on Thursday that it considers the current situation to be relatively favorable and will continue to campaign against it.