With "flowers": how Amorana advertised for Valentine's Day

For Valentine's Day, Amorana, the leading Swiss e-commerce provider for sexual well-being, drew attention to itself in Zurich city center with an unusual campaign. In the form of a pop-up flower stand, the company not only handed out classic bouquets of flowers, but also combined them with selected sex toys.

Love in all its facets

With the campaign in the heart of Zurich, Amorana wanted to encourage passers-by to celebrate love in all its facets, whether as a couple or in the sense of self-love. To this end, the company combined traditional symbols of affection with products from the field of sexual well-being. According to Amorana, the aim was to make sexuality more visible and position it as a natural part of a modern lifestyle.

The stand offered flowers in various designs, complemented by discreetly presented toys. In addition to classic bouquets with optional "toy upgrades", small, playfully designed products also attracted interest. These included so-called rose toys or the rose that never withers, which are visually reminiscent of everyday objects and are therefore intended to help remove taboos.

Positive Results

Miriam Otero, Senior Brand Manager at Amorana, draws a positive balance: "We wanted to show that lust and love belong together naturally. Flowers are the classic symbol of affection, but true intimacy needs more than just a bouquet. By combining our toys and flowers, we have redefined Valentine's Day: The gift should not only look beautiful, but also provide real pleasure." The reactions of the public have shown that the open approach to these topics is increasingly accepted.

The campaign in Zurich was part of the company's wider Valentine's Day campaign. This aims to position sexual well-being as part of a modern lifestyle.