TBS for the city of Zurich: online magazine "Klar!" on the water cycle
Zurich Water Supply and Zurich Waste Management + Recycling have jointly launched the new online magazine «Klar!» TBS created the editorial design and illustrations for this educational platform on the city’s water cycle. The magazine aims to raise public awareness about using water more responsibly.
In order to raise awareness of water issues among the population of Zurich and to deepen existing knowledge, the water supply company of the city of Zurich (WVZ) and Entsorgung + Recycling Zürich (ERZ) have set up a new online magazine. In future, the joint project will bring together comprehensive specialist knowledge on the water cycle. TBS Marken Partner was responsible for the editorial design and illustrations and also developed the name of the new magazine.
Refreshing knowledge transfer
The magazine aims to increase understanding of urban water management and provide insights into the mostly hidden world of water supply and disposal. The aim is to explain the city's water cycle and at the same time raise awareness of how water is used.
Water is a valuable resource. What should be perfectly clear is all too often forgotten in everyday life and taken for granted as trivial. Klar!" contains all the information you need about Zurich's complex water cycle. In particular, topics such as drinking water extraction and treatment, water protection and the sustainable use of rainwater are examined in detail.
From drinking water to wastewater treatment
The main topics of the "Klar!" magazine are based on the natural cycle: from drinking water extraction and treatment to distribution to households, urban drainage and wastewater treatment. Common questions are answered: Where does our drinking water come from? What are the quality requirements? Where does the wastewater go after flushing? And how does the city use wastewater as a resource? "Klar!" answers these and other questions in an easy-to-understand way and shows the connections.
Fresh look for complex matter
The new online magazine aims to convey the various topics and aspects of water supply and purification in a clear and comprehensible way, even for laypeople. The entire water cycle is depicted in the blue and green Zurich Water World, inviting interested parties to immerse themselves in the subject matter. In this way, the fresh look manages to convey even technically demanding topics in an appealing way.
The social media campaign for the launch of the new online magazine aims to create more visibility and interest in the topic of Zurich's water cycle. To this end, the teaser motifs pose questions about the content of the knowledge magazine - and each uses a specific technical term. The answer is of course: Sure!
"Klar!" was launched with an initial solid base of focus topics and articles from the areas of drinking water, urban drainage and wastewater treatment. Further articles will follow on an ongoing basis in order to provide all interested parties with as broad and comprehensive a picture of Zurich's water world as possible.
