Art.I.schock designs new look for Frohmatt retirement center
The Frohmatt Senior Center is rebranding itself as an independent corporation with a fresh corporate design. The Zurich-based communications agency Art.I.schock created the modern and colorful brand identity under the tagline «A House Full of Stories.».
The Frohmatt Senior Center is launching as an independent corporation with a fresh new look. Its modern and colorful brand identity, featuring the tagline «A House Full of Stories,» embodies the core values that guide its daily operations. The new brand identity was created by the Zurich-based communications agency Art.I.schock.
Following the clear “yes” vote by Wädenswil’s electorate about a year ago, Frohmatt was spun off from the city administration. It associates this step with its playful and bold new brand identity, the launch of which has now been completed with a new website. It symbolizes humanity, authenticity, and diversity—and thus its identity as a modern senior center with a heart.
Stories as the Central Message
The slogan «A House Full of Stories» highlights how residents and staff come together with their unique life stories, which continue to unfold at Frohmatt. Memories and new experiences are captured in video portraits featuring relatable and personal reflections.
The Zurich-based communications agency Art.I.schock conceived and implemented the brand identity. Based on an extensive creative workshop aimed at refining Frohmatt’s identity, the agency infused the new design with a fresh, modern look. In addition to the corporate identity, visual style, and website, the agency also designed various print and point-of-sale materials.
Person in charge at the Frohmatt Senior Center: Monika Pirovino-Zürcher (Chair of the Executive Board), Nicole Weber, Andrej Reljic (Marketing/Communications and Event Planning); Person in charge at Art.I.schock: Nadine van den Berg (Concept, Project Management), Lukas Koller (Graphic Design), Marko Mijatović (Video); Contact person at Onyva.xyz: Philipp Bremer (website programming).
