Unique piece makes headlines for Alpha.ch

The Küsnacht agency Unikat has been entrusted by Tamedia Stellenmarkt with the launch of Alpha.ch, the online counterpart to the printed job advertisement. It has developed a campaign that celebrates the power of words, as detailed in a press release. Unikat aims to build on the fact that job advertisements are mainly designed using typographic means. The headlines of the campaign in print and online are intended to emphasize Alpha's claim to leadership in the executive market. The design is closely based on the visual appearance of Alpha and Alpha.ch. Unikat is also in charge of the job exchange Jobwinner from Tamedia.