KLAR develops new website and EVP for Locher Ingenieure
KLAR Employer Identity carried out a digital relaunch for Locher Ingenieure. The project included UX/UI design, content production, the development of an employer value proposition, and the programming of the new corporate website for the established Zurich-based engineering firm.
The KLAR Employer Identity agency implemented a comprehensive digital relaunch for Locher Ingenieure. The aim was to design a new website that clearly positions the established Zurich-based engineering company, presents it with relevant content including photos and moving images and appeals to all stakeholder groups.
Strategic EPP development in workshop format
Parallel to the web design, the focus was on the strategic development and formulation of the employer promise. A group workshop was held with Locher employees from different areas and functions in order to decipher the work culture and values from within. This in-depth analysis of internal strengths formed the foundation for the new Employer Value Proposition (EVP).
The result is a differentiating employer promise with six overarching values that precisely encapsulate Locher Ingenieure's identity. The assignment covered the entire spectrum from UX/UI to content production and technical implementation.
Responsible at Locher Ingenieure: Marcel Roggenmoser, Carla Bergmann. Responsible at KLAR Employer Identity: Christian Dietrich. Photographer: Tobias Stahel. Web programming: Inware.
