Werbeanstalt Schweiz AG wins order from Swiss Exhibition

The Zurich agency Werbeanstalt Schweiz AG has won the Igeho communication budget in a competitive presentation. Igeho is Europe's leading international trade fair for gastronomy, the hotel industry and out-of-home consumption and takes place every two years in Basel. The next trade fair will take place from November 17 to 21, 2007, and the first works by Werbeanstalt Schweiz AG will already be on display in August 2006. As part of the communication budget, the first step will be to acquire exhibitors for the trade fair with mailings. In a second, later step, visitors will be attracted to the trade fair with advertisements, posters and "sophisticated guerrilla marketing", says Reto Dürrenberger, responsible for strategy and consulting at
Werbeanstalt Schweiz AG, told Werbewoche.