Waldluft agency owner now makes lace underwear for men
Beni Brennwald, founder and owner of the creative agency Waldluft, has a new venture: He is launching Lemontigerloud, a new men's underwear brand.
While women can choose from a wide variety of shapes and colors, men often only have the same cut in white, grey, dark blue and black when they look in the underwear department. Lemontigerloud closes a gap here. Behind it is no stranger, but Beni Brennwald, Founder and owner of the creative agency Waldluft.
In his home in Wangen bei Olten, he transforms jersey from overproduction and traditional St.Gallen lace remnants into sustainable underwear. Following a report on SRF, the current collection sold out within a few days. "The huge demand shows me how socially relevant it is for men to rediscover themselves."
