Double You: New agency for sponsoring and brand partnerships in Switzerland
Alexander Weislein is founding Double You, an innovative agency specializing in sponsorship and brand partnerships in Switzerland. The new agency operates in all language regions and focuses on strategic partnerships rather than logo placement. Double You already manages a portfolio of established events, such as the Polaris Festival Verbier and Zurich Fashion Week.
With the founding of Double You, an innovative player has entered the Swiss sponsorship and marketing landscape that consistently focuses on genuine partnerships. Double You specializes in sponsorship, brand partnerships and brand activation, is mandated by events and event platforms and always focuses strategically on sponsorship. As the only agency of its kind, Double You is active in all language regions of Switzerland and supports event organizers in acquiring the right brand partners and building relevant long-term partnerships with measurable added value for all parties involved.
Strategic approach instead of logo placement
The industry is faced with the challenge of reaching target groups authentically and creating economically sustainable models at the same time. Under the leadership of industry expert Alexander Weislein, who has held leading positions in sponsorship, brand activation and event management for over 30 years, Double You pursues a clear approach: connecting brands with the right events for them and developing sponsorship engagements in such a way that they have an emotional impact and are remembered for a long time.
Double You develops sponsorship strategies, structures partnership models and identifies suitable platforms. Based on this, effective activations are created, the operational implementation of which is deliberately carried out as a second step and always serves the sponsorship strategy. In selected cases, Double You also takes on the overarching management of activation campaigns across several events. "For us, sponsorship is not a logo placement, but a strategic instrument," says founder Alexander Weislein. "Our aim is to create a lasting impact for brands, organizers and audiences."
Strong portfolio built up
In a very short space of time, Double You has built up a portfolio that includes some of the hottest and fastest-growing event platforms in Switzerland - in German-speaking Switzerland, French-speaking Switzerland and Ticino. These include the Polaris Festival in Verbier, the Verve Festival Andermatt, Zurich Fashion Week, the Zurich Jazz Festival (from 2027) and the Nevermind Festival in Bellinzona. Double You also manages curated pop-up and experience formats such as Lobby 6 and Palm 3, which offer brands flexible and urban sponsorship and activation platforms.
In the coming weeks, the agency will also be launching its own digital tools, which will offer event organizers, partners and sponsors additional, measurable added value and make sponsoring partnerships even more transparent, efficient and effective. Initial insights can be found at www.festivaltwins.ch.
Double You, managed by Alexander Weislein with offices in Zurich, Lausanne and Rotkreuz, combines strategic sponsorship expertise with operational implementation skills. As an agency mandated by events and focused on sponsorship, Double You is present in all Swiss language regions. Further information can be found at www.2w2.ch.
