Coca Cola focuses on global campaign

For the first time since 1980, Coca-Cola is once again focusing on a globally uniform approach. The global strategy is being pursued in part due to criticism in recent years that the different campaigns had led to a scattered image of Coca-Cola in some markets. The brand budget for the new campaign has been increased by 400 million dollars in order to sharpen the brand's image again. The Apple brand has been chosen as a model, as it is universally perceived. Disney also serves as a role model, according to a press release. The new Coke campaign is aimed primarily at young people.