Thjnk Zurich and Edelweiss: New campaign shows the transformative power of travel
With a new campaign platform, Edelweiss shows that travel is about more than just arriving at a beautiful destination. The Swiss airline highlights what travelers discover, learn, and experience once they arrive. The campaign was created by Thjnk Zurich.
Edelweiss is convinced that travel changes us. With a new campaign, the Swiss airline shows that vacations are more than just arriving at a beautiful place. Edelweiss not only takes people to their destination, but one step further - with new impressions, emotions and experiences.
At the heart of the campaign is the idea that the journey does not end when you land, but only really begins there. Edelweiss focuses on what travelers discover, learn and experience on site and how they return home with a backpack full of memories and good feelings.
Newly interpreted pin and approachable imagery
A special visual element of the campaign is a newly designed location pin. Unlike traditional place markers, it does not simply show a point on the map, but symbolizes what a destination represents on a personal level and triggers in people.
The imagery has also been further developed: it is closer to the people, their emotions and real moments - warm, authentic and inspiring. The campaign builds on the well-known Edelweiss campaigns "Been there, done that" and "Leave. Love." and consistently continues their narrative.
"The new imagery evokes emotions. It's not just about the destination, but about what we want to experience. We return from our vacations with memories and good feelings," says Nina Wach, Head of Brand Management and Marketing Communication at Edelweiss. With "Every Pin a Story", Edelweiss is consistently continuing on its path from airline brand to travel brand.
Responsible at Edelweiss: Bernd Bauer (Chief Executive Officer), Patrick Heymann (Chief Commercial Officer), Nina Wach (Head of Brand Management and Marketing Communications), Monika Blaser (Marketing Communications) Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Maira Weidmann, Luca Stancheris (Creative Direction), Tobias Buholzer, Anna-Fiona Geller (Text), Katharina Binder, Elhan Abduli, Ruben Scupin (Art Direction), Patricia Schneider, Célina Stadler, Moritz Houmard (Graphic Design), Gordon Nemitz (GF Strategy), Fabienne Peyer (Strategy), Andrea Bison (GF Consulting), Cornelia Nünlist, Michaela Bossard, Mark Ottiger, Fabienne Hug (Consulting), Marc Seibert, Guido Block (Thjnk 24/7) External partners: n c ag (image processing), Mediaschneider and Outdoor Media (media)
