Bold redesigns Fust kitchens & bathrooms as living spaces
The Bern-based agency Bold has repositioned Fust Küchen & Bäder. The focus is no longer on the renovation itself, but on life in the renovated spaces. The previous name, «Fust Küche Bad Bau,» has been shortened to Fust Küchen & Bäder.
Kitchens and bathrooms are rooms where everyday life happens. It's not just design and functionality that count here, but above all the experience: cooking together, arriving, switching off. This is exactly what the redesign of Fust Kitchens & Bathrooms by the Bern-based agency Bold is all about. The agency focuses on renovated kitchens and bathrooms as living spaces, giving the brand a fresh, clear and contemporary look.
From conversion to lifestyle
The starting point for the repositioning was a simple realization: a kitchen is not a dishwasher. And a bathroom is not a hairdryer. It's not about the renovation itself, but about life afterwards - about the quality of the redesigned rooms and the experiences they make possible. The previous name "Fust Küche Bad Bau" has been sharpened accordingly. The word "Bau" has been dropped. The result is an independent brand world that clearly communicates what Fust Kitchens & Bathrooms stands for: modern, holistic solutions for Swiss homeowners who are looking for reliable advice and the security of a large company.
Holistic redesign of all touchpoints
The new appearance is modern, uniform and with a deliberately balanced independence. As part of the redesign, numerous touchpoints were redesigned - from printed materials and online presences to vehicles, POS media, advertising templates and other communication media. An accompanying campaign presents kitchens and bathrooms as real-life places where people, recipes, ideas and inspiration come together.
The focus of the redesign is not on perfect high-gloss aesthetics, but on real life - and the concrete added value that Fust Küchen & Bäder offers with expert advice, individual planning and a conversion from A to Z from a single source. The brand is thus taking a consistent step towards greater proximity, clarity and everyday relevance.
Responsible agency: Bold. Responsible at Fust: Nadin Buschor (Marketing Manager Kitchens & Bathrooms), Nicole Hatt (Head of Brand Management). Photography: Simon Opladen. Styling & equipment: Anja Elvers.
