Ikea will soon be posting catalogs at post office counters

Swedish furniture giant Ikea will be distributing the new catalog to customers at over 2,500 post offices throughout Switzerland. In total, several 100,000 copies will be distributed. At larger post office counters, postal customers will even be proactively made aware of the Ikea catalog by counter staff. However, this new distribution channel is initially only intended as a test and will be launched soon, as Carlos Friedrich, Head of Marketing at Ikea Switzerland, told Werbewoche. How long this test will last depends on the success of this campaign. It is therefore not yet possible to provide further details. The background to this new distribution measure is that many Ikea customers did not receive the catalog by post last year. As a rule, the regular free delivery fails because of the "No advertising" stickers on the letterbox.
Ikea Germany is also struggling with the same problem, as Werben&Verkaufen writes. However, a different solution is being tested there: 150,000 Ikea catalogs are to be offered at kiosks for 2.50 euros next September.