Bold launches rebranding for Acsono
The Bern-based communications agency Bold has carried out a comprehensive brand refresh for the Swiss acoustics expert Acsono. The internationally active company from Olten is now presenting itself to the market under a new name and with a modernized brand identity.
Good sound is no coincidence: for the brand refresh of Swiss acoustics expert Acsono, not only were the positioning and design rethought, but room acoustics were also made a digital experience as part of the brand-new brand identity.
The ideal surround sound is a perfectly orchestrated interplay of absorption, reflection and reverberation time. The same applies to communication: what is heard, how is it received and how does it resonate? In order to develop a brand image that specifically creates an echo, nothing was left to chance in the rebranding of Acsono.
A new name, a new look
Under the name Akustik+Raum, Acsono has long set the tone for high-quality room acoustics, and not just in Switzerland. A modern corporate image under the new, sonorous name was to ensure even more resonance on the international stage for the Olten-based company, whose products clothe the Elbphilharmonie concert hall and the European Parliament. Bold designed, developed and implemented the rebranding and all analog and digital communication measures.
Brand experience for ears and eyes
The acoustic solutions from Acsono impress with their acoustic performance as well as their design. The new brand image should be just as aesthetically pleasing. From now on, the entire range of communication media will be presented in a correspondingly stylish look. From corporate design to direct and LiveCom measures, the rebranding has given a wide range of marketing and advertising materials a special touch.
Big sounds in the digital presence
The centerpiece of the brand refresh is Acsono's completely redesigned corporate website, which was implemented in-house by Bold. With a variety of tools for inspiration and interaction, such as its own 3D simulator, the new online presence brings the solutions of the Swiss acoustics professionals to life digitally. And thus conveys an all-round coherent and convincing brand experience to a broad-based clientele from all over the world.
Responsible at Acsono: Theo Wiedenmann (Co-CEO / Global Sales & Marketing), Jonas von Arb (Head of Business Services). Responsible agency: Bold.
