Matter & Gretener warns against UV rays

The Zurich pharmacy on Kreuzplatz has set itself the goal of providing comprehensive advice on sun protection. To illustrate the importance of sun protection, it commissioned the Zurich agency Matter & Gretener to develop a unique motif: A vacationer lies on the beach in the midday heat - but not on his bath towel, but underneath it. The unmistakable headline reads: "Too much sun can kill". The aim is to make it clear that the harmful UV rays cause pigmentation marks to form on the skin, which can lead to fatal skin cancer, according to a press release. The motif, created by South African photographer Harry De Zitter, can be seen in the windows of the pharmacy on Kreuzplatz, in advertisements and cinema slides as well as online until further notice.