Swisscurling and Breitbild Studios launch Olympic campaign "Your daily curling moves"
With an eye toward the 2026 Winter Olympics in Milan–Cortina, Swisscurling is launching a national campaign in partnership with Breitbild Studios to sustainably increase the visibility of the sport of curling.
At the heart of the campaign are the three Swiss Olympic teams, who are making their way to Cortina in a multilingual content campaign - and locating curling in everyday life in a surprising way.
Discover curling moves in everyday life
Under the campaign title "Your daily curling moves", the athletes suddenly encounter curling situations in unexpected places on their way to the Olympics: a cleaning crew mops the floor of a large sports hall, a pizzaiolo puts his pizza in the oven, a visitor moves intently through the supermarket. The curling players observe these everyday scenes, recognize parallels to their sport - and intervene: they give tips, comment with a wink or show how to do it "properly". The result is an emotional, humorous and deliberately surprising production that explains curling in a low-threshold way while conveying the precision and fascination of the sport.
National Curling Week during the Olympics
The Olympic Games are a major media event with enormous appeal. Swisscurling is making targeted use of this moment to activate interest in curling and actively involve clubs and curling halls throughout Switzerland. A National Curling Week is therefore being held during the Olympic Games. In numerous curling halls, sports enthusiasts will have the opportunity to try out curling for themselves and gain direct access to the sport. All the content assets produced will be made available to the clubs and halls in various languages and can be used for their own promotional and communication measures.
With "Your daily curling moves", Swisscurling shows how top Olympic sport can be told in a creative, accessible and contemporary way - and how a campaign can effectively combine national visibility, emotional closeness and sustainable activation.
Responsible at Swisscurling: Patrick Kindl (Head of Communications) Responsible at Breitbild Studios: Paddy Käser (concept), Andri Klopfenstein (production), Timo Haucke (production) Responsible for the design: Koch Agency
