Content and shape sweeten the day for Delicia Zero - with zero added sugar
Content and Form is running a campaign for Delicia Zero that sweetens viewers« day—without any added sugar. Under the slogan »Eat a Proper Breakfast,” 60 entertaining ad spots were created.
Spread the fruity Delicia Zero jams on your bread in the morning or mix them into your muesli to sweeten your day with zero added sugar. "Eat the right breakfast" - come what may: whether it's Monday, your Tinder date was a flop or you accidentally liked your ex's story on Instagram - everything is 0 % bad. With an entertaining campaign, Inhalt und Form got to the heart of this sweet benefit for Delicia Zero and created 60 subjects that are also intended to sweeten the day for the viewer with a smile.
The Iss-richtig-Zmorge campaign can be seen throughout Switzerland from December 17, 2024 on digital out-of-home sites as well as online and on social media.
Responsible at Hero: Anninka Kraus (Head Marketing), Neele Eggs (Marketing Manager) Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Caroline Minar (Senior Art Director), Dario Barzerol (Copywriter), Beri Günüc (Project Manager)
