Hornbach Switzerland launches advertising offensive
Hornbach Home Improvement and Garden Stores is launching an extensive campaign in Switzerland designed to capitalize on the World Cup excitement and encourage people to take on DIY projects under the slogan «It’s in you. Let it out!».
Hornbach DIY superstores and garden centers are launching an extensive campaign in Switzerland to tap into the World Cup euphoria and spur people on under the motto "It's in you. Let it out!" to encourage people to do DIY. The campaign kicks off with TV commercials that will be broadcast nationally on SF 1 and SF zwei and on TSR 1 and 2. Online, print, outdoor and POS will also be used as additional channels, while radio spots will only be heard in French-speaking Switzerland. The motto will be interpreted differently in each medium: From lyrical odes to DIY enthusiasts on the radio to superhero interpretations in print and posters. Hornbach employees will also be given a T-shirt with the slogan "You can do anything. I give everything." according to a press release. The aim is to encourage customers to demand everything from their employees. The advertising agency Heimat in Berlin is responsible for the campaign.
