TikTok campaigns for BLS: in flagranti brings a train to the leisure activities of the young target group
BLS is banking on plenty of humor with a fresh TikTok campaign. The digital agency in flagranti didn’t focus on the destinations themselves, but rather on the people they want to reach. In two campaigns for BLS, in flagranti explores the questions: Who actually rides the train? And how do they spend their travel time?
Each of us travels by train differently. Some snack, others play games and still others use their smartphone to check which mountain panorama they are enjoying from the window. For BLS, in flagranti has developed several "travel types" in which you can find yourself and sent them on a journey in humorous videos.
Young people should be made aware of the many great travel offers through BLS's presence on Tiktok. And car drivers will learn that they can save time, fuel and nerves by using BLS trains for at least part of their journey.
The campaign reaches the audience as planned and attracts a lot of attention from the relevant target group. The content was conceived and realized in-house at in flagranti.
