Why deodorant?
Contests Co-organizer Michael Kindermann explains why the theme "deodorant" was chosen for the recently launched viral spot contest.
Competitions The recently launched contest
(WW 26/06) was well received, according to co-organizer Michael Kindermann from
Snap movie. However, because of the "deodorant" theme, many suspected that
a cosmetics customer is behind the viral spot contest, who only wants cheap
wants to get hold of good ideas. This is not the case: The topic is indeed
However, the commercial does not necessarily have to be for a deodorant and certainly not
for a brand, he clarifies. "We wanted to set a theme,
where everyone has the same starting position, everyone knows it and we
can better compare the submissions with each other," explains
Kindermann the choice. There are also good templates, for example from
Axe, which show that they live from a simple idea and yet
be loved. This is precisely what is important, because "a viral spot can only be
survive with a strong idea".
(WW 26/06) was well received, according to co-organizer Michael Kindermann from
Snap movie. However, because of the "deodorant" theme, many suspected that
a cosmetics customer is behind the viral spot contest, who only wants cheap
wants to get hold of good ideas. This is not the case: The topic is indeed
However, the commercial does not necessarily have to be for a deodorant and certainly not
for a brand, he clarifies. "We wanted to set a theme,
where everyone has the same starting position, everyone knows it and we
can better compare the submissions with each other," explains
Kindermann the choice. There are also good templates, for example from
Axe, which show that they live from a simple idea and yet
be loved. This is precisely what is important, because "a viral spot can only be
survive with a strong idea".
