Gender images
Exhibitions The current exhibition of the poster collection of the Museum für Gestaltung at the National Bank shows how advertising supports and dismantles gender stereotypes.
Exhibitions Nymph, Witch, Madonna,
Mother, vamp, housewife - the woman as a projection surface
of the most diverse ideas was and is omnipresent in advertising.
She is usually sexy, long-legged - and seemingly available to everyone.
A representation that is still strongly influenced by the male ideal model.
is characterized. Conversely, the man in advertising had and has hardly ever
decorative element, but rather as a competent specialist,
Connoisseur and connoisseur. Today, however, you often encounter him as a
object of desire or in the role of the father. In addition
"masculine" values are faltering. How advertising clichés and conventions
and dismantled, shows the current exhibition of the
Poster collection from the Museum of Design at the Swiss
National Bank until mid-November.
Mother, vamp, housewife - the woman as a projection surface
of the most diverse ideas was and is omnipresent in advertising.
She is usually sexy, long-legged - and seemingly available to everyone.
A representation that is still strongly influenced by the male ideal model.
is characterized. Conversely, the man in advertising had and has hardly ever
decorative element, but rather as a competent specialist,
Connoisseur and connoisseur. Today, however, you often encounter him as a
object of desire or in the role of the father. In addition
"masculine" values are faltering. How advertising clichés and conventions
and dismantled, shows the current exhibition of the
Poster collection from the Museum of Design at the Swiss
National Bank until mid-November.
