Made Identity becomes lead branding agency for Riposa
Swiss mattress manufacturer Riposa has appointed Made Identity as its lead branding agency. The Zurich-based agency will serve as a long-term strategic partner to the family-owned company and holistically develop its brand identity.
The Swiss mattress manufacturer Riposa, known for its innovative sleep systems and its expertise in back health, has appointed Made Identity as its lead branding agency. The Zurich-based agency will accompany Riposa as a strategic partner in a long-term collaboration.
The aim of the partnership is to translate the developments of the family business into the brand and thus strengthen its positioning in the market in a targeted manner. The mandate includes holistic further development: strategically, in terms of content and design.
"For decades, Riposa has stood for the essence of Swiss craftsmanship and a product that focuses on healthy sleep. Our task is to make this deeply rooted promise recognizable in a contemporary and future-oriented brand identity," explains Jan Keller, Lead Consultant of Made Identity.
The collaboration began with a comprehensive audit and the definition of brand initiatives that will be implemented as part of the partnership. "Made Identity convinced us with their structured approach and ability to translate our family values and our ambitions for healthy sleep into clear objectives," says Walter Tagliaferri, Head of Marketing and Communication at Riposa.
The partnership marks the beginning of a long-term cooperation with a focus on a holistic brand experience, a tangible identity and the future-oriented positioning of Riposa.
