Brandpulse and YouGov Switzerland Launch a Data-Driven Decision-Making Tool for Alpine Winter Tourism
With the Alpine Futures Monitor™, the Swiss branding agency Brandpulse and the market and social research institute YouGov Switzerland are jointly launching a syndicated, multi-country study that, for the first time, systematically compares how leading Alpine destinations are perceived in Europe, the Americas, Asia, and the Gulf region.
The study provides a reliable data basis for the strategic further development of Alpine winter destinations in international competition.
"Alpine Futures Monitor - Unlocking global insight for Alpine destination growth" - under this leitmotif, the study offers comprehensive international comparative data and in-depth insights into brand strength, visitor and booking behavior as well as the needs and expectations of current and future guests.
Central added value for destinations
The Alpine Futures Monitor is designed as a syndicated data product and is aimed at management and marketing teams of mountain destinations, tourism organizations and service providers in the Alpine region. The study offers, among other things:
- International benchmarks for brand awareness, brand perception and competitive position
- Precise target group profiles for a differentiated approach - from young adults and families to high-income segments
- Sound decision-making basis for brand management, product development and communication strategies
- Specific recommendations for action to systematically open up new markets and sharpen the brand profile
The results are provided in an interactive online dashboard that allows flexible filters by country, target group and destination - including segmentation by young adults, families or high net worth individuals, for example.
