André Caradonna wins the PR Image Award with Solothurn Dance Festival photo

The photo staged by André Caradonna for the Solothurn dance festival "Find your Flow" was named PR Image of the Year Switzerland. The image initially came out on top in the People category and then went on to win the prestigious industry award overall.

The winning image was created at the Solothurn Art Museum on behalf of the Solothurn Dance Days for the "Find your Flow" dance festival. Every year, the event brings international breakdancers, individual and group dancers together with a wide audience. For the recording, the Solothurn Art Museum was transformed into a temporary stage: The breakdancers performed in the middle of the exhibition - classical paintings in the background, urban movement art in the foreground.

Merging two worlds of art

This fusion of two worlds of art created a visual statement that inspires and contributes to the special character of the picture. André Caradonna, photographer of the winning picture and owner of the agency Kreativagent Caradonna, says: "The aim was to create something previously unseen. It shows what is possible when creative minds from culture, sport and tourism work together."

The PR Image Award is one of the most important awards for visual PR communication in the German-speaking world. The overall victory underlines the claim of the creative agent Caradonna to develop visual worlds with high creative power and a strong storytelling component.

About the PR Image Award 2025

The PR Image Award honors outstanding visual communication from German-speaking countries. In the categories People, Moments & Products, Portrait, NGO & Pro bono and AI Content, prizes are awarded to PR photographs taken as part of professional communication work.

A 16-member jury of communication and media experts nominated 35 motifs for the shortlist from 600 submissions. More than 160 companies, organizations and agencies from Germany, Austria and Switzerland took part in the competition. The organizer is the dpa subsidiary "news aktuell" in cooperation with APA-Comm from Austria and news aktuell from Switzerland.

The winning image "Flowstate - Break(ing) the limits" is available for download in high and low resolution: http://www.caradonna.ch/award