A Hook for LUKB: Entrepreneurs & Executives Campaign, Staged with AI
The «Entrepreneurs & Executives» (E&E) service offered by Luzerner Kantonalbank (LUKB) combines business and personal financial matters into a comprehensive advisory approach.
For E&E's presentation, Grip visually interpreted the interplay between business and personal life and brought it to life with an AI-generated film.
The 60-second spot impressively demonstrates what is possible today with artificial intelligence in moving images: static photos were turned into an emotional film that premiered exclusively at the launch event on the Bürgenstock and dramatizes E&E's 360° approach.
The basis for the commercial was a new visual world that expresses the tension between business and private life. An entrepreneur is accompanied on a ski tour with his constant thoughts on private and business issues. The imagery is visible in a new brochure, which serves as a door opener for personal consultations, on the website, in banners and in print ads.
Responsible at LUKB: Mathias Röthlin (Head of Private Banking Entrepreneurs & Executives (E&E), Isabelle Bühlmann (Head of Marketing Business Clients). Responsible at Grip Agency: Nino Zuberbühler (Senior Consultant), Dani Schranz (Creative Direction), Florian Steiner (Senior Art Director), Ueli Haller (Senior Copywriter). External partners: Boom Filmproduction (AI), Christof Schürpf (photography), Detail AG (image processing, litho)
