SWISS brings Swiss and Italian grandmothers together for Christmas campaign
Swiss International Air Lines is kicking off the Christmas season with «LXmas dalla Nonna.» The social media campaign focuses on two grandmothers from Switzerland and Italy and highlights cultural similarities such as warmth and a love of good food. A contest aims to bring families from Switzerland and abroad together for the holidays.
Swiss International Air Lines is ringing in the Christmas season on November 27 with "LXmas dalla Nonna". The campaign focuses on the cultural proximity between Switzerland and Italy in an emotional way and picks up on Christmas traditions.
At the heart of the campaign is a competition that brings together families from Switzerland and abroad. Interested parties can take part directly via the official Swiss social media. The winners can invite their relatives to Switzerland to spend the festive season together.
Campaign launch in Rome
Swiss is celebrating the start of the campaign together with Switzerland Tourism in the traditional "Rinascente" department store in Rome. Christmas-themed shop windows and festive lights bathe the store in festive splendour and make "LXmas dalla Nonna" visible. At the same time, the accompanying social media campaign will be launched throughout December on Swiss' digital channels. Another highlight will follow on December 17, when the winners of the big "LXmas" competition and invited guests will experience a special Christmas evening at Swiss.
Christmas magic above the clouds
Swiss also creates a festive atmosphere on board its aircraft. On a flight to Naples on December 5, Santa Claus, a Swiss grandmother and an Italian nonna will provide Christmas moments above the clouds. The Swiss AirDeer will also be in action again this year: the Airbus A330 with the registration HB-JHC and the Airbus A320neo with the registration HB-JDH will once again be wearing their red noses and spreading the magic of Christmas around the world.
Stefan Vasic, Head of Marketing at Swiss: "With this campaign, we show how travel creates connections between cultures and generations. When two grandmothers from different countries embody the same idea of warmth and hospitality, it reminds us why we fly: because real connection only happens when you are face to face."
Further information on LXmas can be found at swiss.com and Instagram.
