Swiss Adex: Google in the summer slump
The July figures for the Swiss Adex show a 14-point decline in ad impressions, while the average cost per click, at 1.57 francs per click, has changed only slightly compared to the previous month. The summer slump has made itself felt in Google advertising.
The July values of the Swiss Adex show a drop of 14 points, while the average click price of CHF 1.57 per click has changed only slightly compared to the previous month (June: CHF 1.59 per click). According to Angelink Yourposition, it is noticeable that Swiss companies hardly coordinate their Google advertising with the vacation season. The summer slump is mainly due to foreign advertising, which generated less relevant advertising pressure.
Only two sectors intensified their advertising placements in July: the wellness/fitness sector and the clothing sector. Booking volumes and click prices for consumer electronics fell particularly sharply after the World Cup.
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.
