Pistor shows power at Igeho: Fachwerk Advertising's communication concept focuses on real employees

In 2025, Pistor AG is the official "Power Partner" of Igeho, the leading trade fair for the hotel, catering, take-away and care industries. For the 60th anniversary of the trade fair in Basel, Pistor is using the stage to underline its position as a strong partner of the Swiss hospitality industry. Together with fachwerk Advertising, a cross-platform communication concept was created that focuses on the power of collaboration and proximity to customers.

Under the guiding principle "Genuinely personal, genuinely Pistor." and the new core message "Pistor - the power partner for everything that moves gastronomy." the company is positioning itself as a committed and reliable partner for all catering professionals in Switzerland. The concept shows: Pistor is backed by people with power - from logistics to sales and consulting.

The campaign showcases real employees as "power partners" in their working environments, creating an authentic connection between the brand and the industry. Marina from the field sales team, Petra from the internal sales team, chauffeur Timo and logistician Antonio exemplify the diversity and strength of the Pistor team.

The concept is implemented across all media - from the trade fair stand to web banners, social media ads, advertisements, screens and newsletters to the official Igeho communication areas. The result is a coherent, eye-catching image that presents Pistor as the heart of the industry.

Responsible at Pistor: Anja Roy (Head of Content Marketing & Campaigns), Patrik Walker (Content Manager / Multimedia), Magdalena Radulovic (Channel Manager / Live Communication / Social Media), Sara Hübscher (Content Manager, Text), Magdalena Schawohl (Content Manager, Text / Social Media).
Responsible at fachwerk Advertising AG: Angela Lerch (Senior Consultant), Livia Strässle (Senior Consultant), Tino Heuter (Creative Director), Dave Seiler (Motion & Graphic Design).