Team Farner stages TCS roadside assistance campaign with the Turrini family
Just in time for the start of the cold season, the TCS is promoting its roadside assistance with a wide-ranging campaign. Team Farner is orchestrating awareness-raising and transactional measures at the House of Impact to create a high-impact, large-scale campaign. Once again, the likable Turrini family isn’t spared from breakdowns and, in a charmingly staged way, demonstrates what the 200 TCS patrol officers do throughout Switzerland.
The best roadside assistance in Switzerland is quickly on the scene and guarantees that you can get on the road thanks to competent roadside assistants and helpful services. The new TCS campaign communicates this by encouraging the viewer to put themselves in an emergency situation. In this way, it builds personal relevance and positions TCS as a reliable and human partner rather than a simple service provider. When it counts: TCS breakdown assistance.
The likeable Turrini family is not spared from mishaps this time either - charmingly staged in OLV clips and D/OOH subjects and rolled out on a broad scale, they form the awareness umbrella. In addition, a radio spot and several social clips reinforce the messaging. They highlight the expertise of the 200 TCS patrol officers, who are quickly on site throughout Switzerland and, in most cases, repair breakdowns directly on site - without towing.
In-house production with Jim & Jim
The clips were produced in-house with the Jim & Jim | Team Farner production team and are used on CTV, programmatically and on YouTube in addition to social media. The core element at transactional level is direct mailing. Coordinated with the campaign's messaging, it accentuates the all-round protection of TCS breakdown assistance using the tried-and-tested dialog principle and cleverly placed behavioral triggers.
More videos:
251106 Experience 9×16 EN - YouTube
251106 Multi 9×16 EN - YouTube
251106 Customer satisfaction 9×16 EN - YouTube
251107 Onward journey 9×16 EN - YouTube
Responsible at TCS: Dierk Schehrer (Head of Marketing Communication), Mike Keller (Head of Acquisition & Lead Management), Alain Götschi and Tamara Hohl (Senior Marketing Managers), Alain Knutti (Digital Campaign Manager). Responsible at Team Farner: Daniel Jörg (Chief Strategy Officer), Philipp Skrabal (Chief Creative Officer), Jonas Brändli (Head Integrated Campaigning), Ondrej Maczko (Creative Director), Mathias Kröbl (Senior Art Director), Claudia Vydrzel (Senior Copywriter), Camille Zuber and Jan Jenny (Senior Consultant), Marion Wehrli (Executive Consultant), Lukas Schnider (Brand Designer), Aleksander Sofranac (Motion Designer), Camila Aguilar (Graphic Designer), Serge Baumeler and Tjabrina Penazzi (DTP), Alex Schmid (Topic Lead Dialog). Responsible at Jim & Jim | Team Farner: Bianca Stofer (Photography), Erika Gritzfeld (Motion Design), Ann-Christine Lindner (Project Management), Robin Steiner (General Management), Lea Schnegg (Motion Design), Blanca Gallardo (Assistant Producer on Set), Iocco Cappellari (Assistant Producer on Set), Marc Guerraz (Picture Editing, Assistant Camera on Set). External partners: Neil Stubbings (Director, Design, Animation CGI); David Müller (Creative Producer); Jonas Oswald (Gaffer on Set); Conny Fiseli (Stylist, Hair & Makeup on Set); Gian-Andrea Huonder (Assistant Camera on Set); Jingle Jungle Tonstudios (Music and Sound Design), Ansichtssache (Litho); Mediatonic: Marco Rose (Co-owner & Head of Strategy), Patrick Frieden (Senior Media Consultant), Maximilian Stürzekarn (Senior Digital Media Manager).
