New award: Sponsor of the month

The European Sponsoring Exchange (ESB) and the PR agency Photopress AG are now selecting the "Sponsor of the Month". The two companies justify this step by stating that sponsorship is increasingly becoming a socially relevant factor. ESB's Pascal Gerster told Werbewoche that a Swiss company is not necessarily chosen as sponsor of the month. It could also be an international company, but it must be active in German-speaking countries or in Europe. The winners are chosen by jurors from ESB and Photopress. The Sponsor of the Month for July will be announced on August 14.