The BaZ is getting closer
Media: With a comprehensive advertising campaign by Gruner Brenneisen, the Basler Zeitung aims to solidify its role as the leading media outlet in northwestern Switzerland for the long term.
Media With a comprehensive advertising offensive by Gruner Brenneisen, the Basler Zeitung aims to consolidate its role as the leading medium in north-western Switzerland in the long term.all business is local - even in the Internet age. In line with this motto, the Basler Zeitung (BaZ) is expanding its offering with an additional regional section and doubling the scope of its regional reporting from August 18. While the first regional bundle will deal with issues affecting the entire region, the new second regional fascicle will be dedicated to events in the Basel area and the neighboring districts of the cantons of Solothurn and Aargau. In addition, the paper will be published on Fridays in a large print run with a further 90000 copies. With this expansion, BaZ aims to underline its leading position in north-western Switzerland.
The attack on market share beyond the cantonal and national borders is heralded not least by the striking advertising campaign "hesch d baz" by the Basel agency Gruner Brenneisen Communications. It consists of posters and print ads, transit advertising, radio spots and various BtL activities aimed at expanding and confirming the BaZ community.
The core message is not a question, but a matter of course, explains CD Peter Brenneisen. The double red stripe - the BaZ signet - is used prominently as an identification element and recognition feature.
With concise statements, key words and authentic, generous reportage images in black and white, the campaign aims to underline and accentuate the diversity and density of the journalistic contributions. In this way, it expresses the central concern: BaZ brings added value to the entire region in terms of independent and exciting information as well as additional benefits with exclusive service offers.
The creative team led by Peter Brenneisen and Andres Gruner, who has overall responsibility, is positioning BaZ as a newspaper close to the public with five self-confident to controversial motifs for the time being.
Luca Aloisi
The attack on market share beyond the cantonal and national borders is heralded not least by the striking advertising campaign "hesch d baz" by the Basel agency Gruner Brenneisen Communications. It consists of posters and print ads, transit advertising, radio spots and various BtL activities aimed at expanding and confirming the BaZ community.
The core message is not a question, but a matter of course, explains CD Peter Brenneisen. The double red stripe - the BaZ signet - is used prominently as an identification element and recognition feature.
With concise statements, key words and authentic, generous reportage images in black and white, the campaign aims to underline and accentuate the diversity and density of the journalistic contributions. In this way, it expresses the central concern: BaZ brings added value to the entire region in terms of independent and exciting information as well as additional benefits with exclusive service offers.
The creative team led by Peter Brenneisen and Andres Gruner, who has overall responsibility, is positioning BaZ as a newspaper close to the public with five self-confident to controversial motifs for the time being.
Luca Aloisi
