Out-of-home advertising Airports are proving to be gold mines: thanks to higher passenger numbers, traffic at airport poster sites continued to increase in the first half of 2006. EuroAirport Basel-Mulhouse recorded the largest percentage increase compared to the first half of 2005, rising by 31 percent to a total of 1.8 million passengers, while Bern-Belp Airport also recorded an increase of 31 percent, albeit at a very low level (57,200 passengers). Geneva-Cointrin, which has not suffered a decline in passenger numbers in recent years, increased by 5.5% to 5.2 million passengers.
The increase at Unique Airport was 6 percent, with almost 9 million travelers between January and June 2006. The upward trend benefits Clear Channel Outdoor Plakanda, which manages Kloten Airport and parts of EuroAirport, APG, which is present in Basel and Geneva, JCDecaux at EuroAirport and Baracom and Publiscreen in Bern-Belp.
Markus Knöpfli

Outdoor advertisingAirport poster sites are once again seeing a strong increase in traffic, as the number of passengers at the three major Swiss airports rose sharply in the first half of 2005. With an increase of 25 percent compared to the first half of 2004, EuroAirport Basel-Mulhouse recorded the largest increase in passenger numbers, with 1.4 million passengers. Geneva-Cointrin, the only airport not to have suffered a decline in recent years, once again recorded an increase of 11 percent, with 4.9 million passengers. The increase at Unique Airport was 4.3%, with a total of 8.5 million travelers from January to June 2005. The upward trend is benefiting the following external advertisers: Clear Channel Plakanda, which serves Kloten Airport and parts of EuroAirport, APG, which is present in Basel and Geneva, and JCDecaux with space at EuroAirport. (mk)